Q2 2024 Performance of Top iOS Drawing & Coloring Apps in the US

As the second quarter of 2024 comes to a close, we're taking a look at the performance of the top Drawing & Coloring apps on the iOS platform in the United States. The insights, brought to you by Sensor Tower, show how these apps have fared in terms of downloads, revenue, and weekly active users.

Color by Number：Coloring Games saw a notable increase in weekly active users, starting at 1.4M in the first week of April and peaking at over 2.2M by the end of April. Downloads showed a similar trend with a spike to 790K towards the end of June. Revenue, however, experienced a slight dip from $1.1M at the beginning of April to $993K by the end of June.

Colorfy: Coloring Book Games had a fluctuating quarter with revenue peaking at $707K in mid-May then falling to $610K towards the end of June. Downloads and weekly active users were relatively stable, with active users ranging from 266K to 405K over the quarter.

Disney Coloring World, published by StoryToys Limited, showed an impressive growth in weekly active users, from 282K in early April to 526K by the end of June. Revenue saw a peak of $694K in mid-June, while downloads reached a high of 342K in the same period.

Budge Studios' Hello Kitty Nail Salon maintained a strong user base with weekly active users starting at over 2M in April and ending with 1.9M in June. Revenue showed a mid-quarter peak at $558K, and downloads hovered around 300K to 400K throughout the quarter.

The last app in our analysis, My Little Pony Color By Magic, also from Budge Studios, had a quieter quarter. Weekly active users were stable at around 300K to 400K, while revenue saw peaks and troughs, ending at $318K in late June. Downloads remained below 100K for most of the quarter.

For more insights on app performance and trends, Sensor Tower provides in-depth data and analysis on the mobile app ecosystem.